Privacy Policy

Last updated: 18 August 2026

FitFast (“FitFast”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, enquire about our services, purchase or use FitFast online coaching, or otherwise communicate with us.

1. Information We Collect

We may collect personal information that you provide directly to us, including:

• Your name
• Email address
• Telephone number
• Billing and payment information
• Age or date of birth where relevant
• Fitness goals and training experience
• Height, weight and body measurements
• Progress photographs that you choose to provide
• Training, nutrition and lifestyle information
• Information you provide during check-ins, questionnaires or communications
• Messages and correspondence sent through WhatsApp, email, the FitFast coaching platform or other communication methods

Where coaching requires information concerning your health, injuries, medications or other health-related information, we will only collect and use this information where appropriate and in accordance with applicable data-protection law.

Please only provide information that is relevant to the coaching service you are receiving.

2. Information Collected Automatically

When you use our website, certain information may be collected automatically, including:

• IP address
• Browser and device information
• Pages viewed
• Referring website
• Website usage and interaction data
• Cookie and similar technology data

This information may be collected through Shopify and other services used to operate and analyse our website.

3. How We Use Your Information

We may use your personal information to:

• Provide and personalise FitFast online coaching
• Create and adjust training and nutrition programmes
• Monitor and review your progress
• Conduct weekly check-ins
• Provide coaching support
• Communicate with you about your membership or enquiries
• Process payments and administer purchases
• Maintain our business and financial records
• Improve our website, coaching services and customer experience
• Prevent fraud, misuse and security issues
• Comply with legal, accounting and regulatory obligations
• Send marketing communications where you have consented or where otherwise permitted by law

We will only use your personal information where we have a lawful basis for doing so.

Depending on the circumstances, this may include performing our contract with you, complying with a legal obligation, pursuing our legitimate business interests, or obtaining your consent.

4. Health and Fitness Information

As part of personalised coaching, you may voluntarily provide information relating to your health, physical condition, injuries or other matters relevant to your training and nutrition.

Certain health information may constitute special category personal data under UK data-protection law and therefore receives additional protection.

Where required, we will obtain appropriate consent or rely upon another lawful condition before processing this information.

Health and fitness information supplied for coaching purposes will be used only where reasonably necessary to provide or administer the services you have requested, unless we are legally required or otherwise permitted to use it for another purpose.

5. Payments

Payments may be processed through third-party payment providers.

We do not necessarily receive or store your complete payment-card information. Payment providers process payment information in accordance with their own privacy and security policies.

6. Shopify

Our website is hosted using Shopify.

Shopify may process information about visitors and customers in order to provide its ecommerce, hosting, security and related services.

Your information may therefore be processed by Shopify in accordance with Shopify's applicable privacy practices.

7. Coaching Platforms and Third Parties

We may use trusted third-party services to operate FitFast and provide our services, including services used for:

• Online coaching
• Progress tracking
• Communications
• Website hosting
• Payment processing
• Email
• Analytics
• Business administration

We only share personal information where reasonably necessary for these services, where you have authorised us to do so, or where required by law.

Some providers may process information outside the United Kingdom. Where required, appropriate safeguards will be used for international transfers of personal information.

8. WhatsApp and Other Communications

If you choose to communicate with FitFast through WhatsApp or another third-party communication service, your information will also be processed by the provider of that service in accordance with its own privacy practices.

Please avoid sending unnecessary sensitive personal information through messaging services.

9. Progress Photographs and Transformations

Photographs, measurements and other progress information supplied as part of your coaching will be treated as personal information.

We will not use identifiable progress photographs or transformation material for public marketing or social media solely because you provided them for coaching.

Where your consent is required, we will obtain permission before using identifiable photographs, testimonials or transformation information for promotional purposes.

You may withdraw consent for future use where consent is the legal basis for that use, subject to applicable law.

10. Cookies

Our website may use cookies and similar technologies to operate correctly, remember preferences, understand website usage and support analytics or marketing functionality.

Where required by law, non-essential cookies will only be used after you have provided the appropriate consent.

You can manage available cookie choices through the cookie/privacy controls provided on our website and through your browser settings.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing your coaching, maintaining appropriate business records and satisfying legal, accounting or regulatory requirements.

Different categories of information may therefore be retained for different periods.

When information is no longer reasonably required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

12. Security

We take reasonable organisational and technical measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

However, no internet-based service or electronic storage system can guarantee absolute security.

13. Your Data Protection Rights

Depending on the circumstances, UK data-protection law may give you rights including the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your information in certain circumstances
• Request restriction of processing
• Object to certain uses of your information
• Request transfer of certain information
• Withdraw consent where processing is based on consent
• Object to direct marketing

These rights are subject to certain legal limitations and exemptions.

To exercise a data-protection right, please contact us using the details below.

14. Marketing

Where permitted, we may contact you regarding FitFast services, offers or updates.

You can opt out of electronic marketing communications at any time by using any unsubscribe option provided or by contacting us.

Opting out of marketing will not prevent us from sending communications that are necessary to administer a service you have purchased.

15. Children's Privacy

FitFast online coaching is not intended to collect personal information from children without appropriate authority or consent where required.

If we become aware that personal information relating to a child has been collected in circumstances where the required consent or authority was not obtained, we will take appropriate steps to address this.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business practices or legal requirements.

The latest version will be published on this page with the updated date shown above.

17. Contact Us

If you have questions about this Privacy Policy, how your information is used, or wish to exercise your data-protection rights, please contact:

FitFast
Email: Fitfast.store@gmail.com

You also have the right to raise concerns with the Information Commissioner's Office (ICO), the UK's data-protection regulator.